In a groundbreaking move, iconic athleisure brand Lululemon has officially entered the world of professional sports merchandising with its first-ever licensed NFL collection. Launching on October 28, 2025, this collaboration merges Lululemon’s signature style and comfort with the passion of NFL fandom, creating a unique hybrid of fan apparel and lifestyle fashion.
The collection celebrates all 32 NFL teams, featuring men’s and women’s apparel and accessories emblazoned with team logos and colors. Available through multiple channels—including NFLShop.com, Fanatics.com, team retail locations, and stadium stores—the line will also reach international fans via local NFL Shop websites.
Developed in partnership with Fanatics, the collection reimagines classic Lululemon favorites such as the men’s Steady State and women’s Define, Scuba, and Align lines, infusing them with team pride. This approach resonates with a growing trend of game-day wear doubling as everyday apparel, blending style, performance fabrics, and durability.
Renie Anderson, NFL’s executive vice president and chief revenue officer, emphasized the collection’s elevated design: “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort.” Echoing this sentiment, Lululemon’s Celeste Burgoyne shared, “True NFL fans wear their pride. For them, fan gear is more than apparel — it’s a badge of loyalty and a way to instantly connect with a community that is like a family.”
To celebrate this launch, Lululemon and the NFL introduced the “Welcome to the Fam Club” campaign, featuring NFL legends Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho alongside their families, highlighting the strong community and legacy that football inspires.
For Lululemon, traditionally known for its yoga and premium athleisure apparel, this partnership marks an ambitious step into the sports merchandising arena. It allows the brand to diversify its consumer base while tapping into the lucrative and expansive fan merchandise market. Simultaneously, the NFL benefits by expanding its merchandise portfolio to attract younger, fashion-forward fans who seek versatile apparel that blends fandom with everyday style.
Fans eager to show their team pride in elevated comfort and style can shop the full Lululemon NFL collection starting October 28 on NFLShop.com, Fanatics.com, and select retail locations. This collaboration sets a new standard for fan apparel—where athletic performance meets modern design and community spirit.
This new chapter for Lululemon and the NFL is more than just merch—it’s a fusion of culture, comfort, and fandom destined to win over game days and beyond.
